Crisis Strategy & Planning
When a crisis hits at 2 AM, your team needs a playbook they can execute in the dark—not a binder they've never opened.
Most crisis plans fail because they're written by committees, approved by lawyers, and understood by no one. We build battle-tested frameworks designed for the people who'll actually use them under pressure. 73% of companies without a plan lose customer trust within 48 hours. You can't afford to improvise when your reputation is on the line.
What's Included
- Comprehensive Crisis Management Plan
- Crisis Communication Playbook with pre-approved messaging
- Stakeholder notification protocols and decision trees
- Crisis team roles and command structure
- 90-day implementation roadmap
How It Works
Week 1-2: Discovery & Risk Mapping
We start by understanding your organization from the inside. Through stakeholder interviews and operational reviews, we identify your unique vulnerabilities, critical dependencies, and highest-impact threat scenarios. You'll assign us a point person, and we'll interview 8-12 key leaders across operations, communications, HR, IT, and legal.
Week 3-4: Framework Development
We build your crisis management architecture—the decision trees, escalation protocols, and communication frameworks that will guide your response. This isn't a template. Every element is designed around how your organization actually operates, who your stakeholders are, and what keeps your CEO up at night.
Week 5-6: Documentation & Playbook Creation
We draft your comprehensive crisis plan and communication playbook, complete with pre-approved messages, contact lists, and scenario-specific protocols. You'll receive the first draft for review, and we'll incorporate feedback from your leadership team and legal counsel.
Week 7: Validation & Refinement
We walk your crisis team through the plan in a working session to ensure everyone understands their role and can find what they need quickly. This isn't training—it's a stress-test to identify any gaps or confusion before an actual incident.
Week 8: Final Delivery & Activation
You receive the final crisis plan in both digital and print formats, along with quick-reference guides for crisis team members. We'll also provide a 90-day implementation checklist covering training needs, system setup, and plan socialization across your organization.
Post-Delivery Support:
You get 30 days of included support for questions, minor revisions, and guidance on rolling out the plan to your team. After that, we recommend scheduling your first crisis simulation within 90 days to put the plan into practice.
What Makes This Different
Every plan is stress-tested against your actual vulnerabilities. We don't hand you a template—we build the system your team can activate in minutes when seconds count.
Timeline & Investment
Duration: 6-8 weeks from kickoff to activation
Investment: Starting at $15,000 (mid-sized) | $25,000+ (enterprise)
Payment terms: 50% at kickoff, 50% at delivery